Music Video Final And Update

Offical and final version of my music video.

Update:

We have changed ending from shot of boy knocking at the door to now have the shot of the dolls head being flicked away. We choose to change this ending from our first draft in order to combine and finalise the two narratives that are prevalent throughout the music video. Consequently, we choose to have the shot of the boy's head looking up as the penultimate shot and then followed by the final shot of the dolls head being flicked away. We thought that this was ultimately more effective than our original idea as it drew the both storylines to a close at once.

Evaluation Question 1

In which ways does your media product use, develop or challenge forms and conventions of real media products?

Avante Guarde Development in our music video:

 In the music video we have developed ideas from the avante guarde movement, in particular Surrealism. Surrealism began in the early 1920’s and its works demonstrate the elements of surprise and unexpected juxtapositions. For my music video we have demonstrated the unexpected juxtaposition of a Barbie doll, which is symbolic of perfection, being destroyed and broken. Surrealism has been demonstrated by the way in which the audience would not expect these two ideas to be combined together. We have also demonstrated the Cinema Vertie style. This movement focused on observation through the use of a hand held camera. The style itself is a style of documentary filming. Our video therefore resembles a almost ‘fly on the wall’ effect reflecting that the actions of the boy and young girl are both naturalistic. By using a Cinema vertie effect for our music video we were able to demonstrate a slight reality by making part of the narrative appear unrehearsed by a slightly shaky camera such as the filming of the post it notes have purposely been handheld.

 

I have conformed to many of the indie pop genre's conventions for the production of my digipack. I have included the track listing, with genre specific additional songs such as an acoustic version and also an extended version of the song 'Two Deviils'. Additionally I have developed the idea of creating an image that is representative of the band. Most indie pop bands have an image on their digipack cover that is representative of the band's style of music and therefore I choose to create an image that incorporated the main themes for our music video. I have also included copyright which is on every product and therefore I thought it was important to include this on mine too. However the lexical choices that I decided on for the copyright sentence are specific to the genre and appear almost alarming with the lexical choice of 'prohibited.' This therefore continues an eerie mood for all three products. For my website I have include social networking links such as for twitter and facebook which is a common feature of many webpage. I have also included oppurtunites to sample the bands music such as via soundcloud and youtube which therefore help to showcase the bands music on the website.

 

 



Post Production Story Board

Post production story board from lucybrenner19

Digi Pack Final

For my digipack cover I wanted to convey a narrative which would be represented through the images I have used on the front and back of the cover. Moreover I wanted to convey the same theme which is evident in my music video on my digipack for the band. The theme I choose to represent on my digipack, was conveying the division of character and also the characters transition throughout the music video. I therefore choose to represent this theme through a meal. I wanted to demonstrate separate characterisation of one character by the way in which two meals have been laid out differently. I wanted to then show the transition of character by taking advantage of the front and back of the digipack. I have therefore shown the transition of character from the commencement of the meal on the front cover and then the end of the meal on the back cover. For both the front and back cover of the digipack I have used a red colour tone to correspond with the red filters that are prevalent throughout our music video for two devils. The use of the red filters in our music video and then the red colour tone on our digi pack is alerting and signifies danger. This danger could be significant of the danger the girl has caused to him emotionally, the danger of the male’s characters transition or alternatively the danger of the situation. Similar to my music video, the decision to have an narrative behind my digipack enables different interpretations but also shows a continuous theme between the music video and the digipack which I felt was important to represent the band as 'indie'. For all  four sides of my digipack I have used a font on Coral Photo paint called Avante Guarde. When researching my chosen band 'dog is dead' I discovered that this font type was a similar font type that the band use on the majority of their products. I therefore wanted to represent the band in the way that is typical to them. Furthermore, the bands name on most of their products is written in lower case and I therefore wanted to do the same on my digipack. 

Front

- This is the front cover for my digipack. For the cover I have used an image that I took of a meal representing two characters. The characterisation can be interpreted as a relationship or an individual character. Nonetheless I wanted to show the differences of a character/characters through the way in which two meals have been laid out differently. One side/character is neat conveying the character as tidy, could have connotations of being a females set up breakfast or connotations of perfection. The theme of perfection is made evident through the symbolism of a barbie doll in our music video and therefore the neat side has these connotations. The other plate is messy, with ketchup splattered and crumbs. This could represent the characters state of mind as confused or muddled and the characters personality. Both sides of the image individually represent the character and when the plates are placed next to each other their is a clear difference between the two. Depending on how the image is looked at the two plates can show the transition of one character which is also evident in our music video or the separation of two characters. Similar to our music video, I have created an image that is open to interpretations.  Over the original image I have used a red colour tone. The red colour tone that I have used  correspond with the use of red filters that are prevalent throughout our music video for 'two devils'. The use of the red filters in our music video and then the red colour tone on my digi pack is alerting and signifies danger. This danger could be significant of the danger the girl has caused to him emotionally, the danger of the male’s characters transition or alternatively the danger of the situation. For the front cover it was important to have the bands name and also the singles name on the front cover. I have positioned the bands name and single title in the left hand corner of the image. It was important that the bands name was a larger font size to the singles name in order to showcase the band through this product. Regarding the singles name 'Two Devils' I have added a perspective to this writing to show the transition through distance which could represent the transition of a character overtime. 





Back Cover

- This is the back cover for my digi pack. For the back cover I wanted to have a continuous theme throughout the whole digi pack and therefore chose a continuation to the image on the front cover. Both the front and back image when seen together show the transition of the character which is made evident in the commencement of the meal and then at the end of the meal. The way in which both plates are laid out correspond with the front cover and demonstrate how the meals are finished differently, depending on the character. Similarly to the front cover, I have used a red colour tone and increased the contrast, to match the front cover and appear alerting fans that would perhaps by this cover. The colour red is significant of danger which is a total contrast to the idea of a basic meal image. The decision to use a red tone enabled me to amplify further differences on the cover and to also correspond with the use of red filters that are prevalent throughout our music video for 'two devils'. Moreover I have displayed, the track listing on the back cover, which is common on most album covers and have included alongside the original, an acoustic, extended and instrumental version. These variations to the original, particularly an accoustic version are common of the genre and therefore I thought it was important to use these variations to show 'dog is dead' as an indie band. I have used a consistent font type for all of the writing on the album cover and chose a white font, to contrast with the dark background. I have also added the bands website link and repeated the band’s name and the singles title. I also thought it was necessary to add a sentence regarding copyright.

Inside Left Side



This is the inside left side of my digipack- I choose to take a feature of my original image (the glass of orange juice and have this displayed on a black background. This therefore shows a continuous theme throughout my digipack.



The lyric insert has the same front and back as the digipack covers front and back. The pages which contain the lyrics also have the same colour theme as the rest of the digipack with a red background and white writing. I therefore wanted the lyric insert to appear as a smaller version of the digipack, following the same design but instead containing lyrics. I have also used the same font and colour toning in order to keep the continuty of the product.








Inside Right

 

This is the right inside of my digipack.