Evaluation Question 1

In which ways does your media product use, develop or challenge forms and conventions of real media products?

Avante Guarde Development in our music video:

 In the music video we have developed ideas from the avante guarde movement, in particular Surrealism. Surrealism began in the early 1920’s and its works demonstrate the elements of surprise and unexpected juxtapositions. For my music video we have demonstrated the unexpected juxtaposition of a Barbie doll, which is symbolic of perfection, being destroyed and broken. Surrealism has been demonstrated by the way in which the audience would not expect these two ideas to be combined together. We have also demonstrated the Cinema Vertie style. This movement focused on observation through the use of a hand held camera. The style itself is a style of documentary filming. Our video therefore resembles a almost ‘fly on the wall’ effect reflecting that the actions of the boy and young girl are both naturalistic. By using a Cinema vertie effect for our music video we were able to demonstrate a slight reality by making part of the narrative appear unrehearsed by a slightly shaky camera such as the filming of the post it notes have purposely been handheld.

 

I have conformed to many of the indie pop genre's conventions for the production of my digipack. I have included the track listing, with genre specific additional songs such as an acoustic version and also an extended version of the song 'Two Deviils'. Additionally I have developed the idea of creating an image that is representative of the band. Most indie pop bands have an image on their digipack cover that is representative of the band's style of music and therefore I choose to create an image that incorporated the main themes for our music video. I have also included copyright which is on every product and therefore I thought it was important to include this on mine too. However the lexical choices that I decided on for the copyright sentence are specific to the genre and appear almost alarming with the lexical choice of 'prohibited.' This therefore continues an eerie mood for all three products. For my website I have include social networking links such as for twitter and facebook which is a common feature of many webpage. I have also included oppurtunites to sample the bands music such as via soundcloud and youtube which therefore help to showcase the bands music on the website.