Website Analysis

James Morrison Site

Social networking/Digital Mediums:

• Follow James Morrison’s Twitter account
• Fan club on Facebook
• YouTube Channel
• Sound cloud
• Videos  

These website links on the main homepage helps to showcase the artist’s music and promote the music.  Furthermore the website enables the viewer access to James Morrison’s YouTube channel where they can sample and purchase his music and also sure his music through blogging. All of these interactive opportunities help to promote the artists music. There is also a link to sound cloud whereby the viewer can listen to listen to samples of his songs they are only teasers making the audience want to hear more and therefore purchase his songs.  Furthermore, there is the opportunity to log into your Facebook account or Twitter account where by most of the news items on his websites are connected to these social mediums. Through this there is a chance to instantly share and promote his music on these accounts!

News:

The site contains a blog of James Morrison’s upcoming events and his involvement in the music industry, including the announcement of the date that he will be performing in Australia. This further updates fans on James Morrison’s latest updates, keeping them involved in his music.  There is also additional information about James Morrison, with photographs. Photographs of James Morrison are prevalent throughout his website, acting as an anchor to the website.

Purchasing:

Access to James Morrison's official store opens in a new tab. Fans are still able to listen to his music on the official website whilst navigating around his store in a separate tab thus helping to promote the artist’s music.

• Buy branded clothing such as Broken Strings T-shirt
• James Morrison Poster
• Slave to the Music grey hoodie
• Each product corresponds with a different song of his
• The Awakening CD
• Special Offers
• Tickets 

Overall, James Morrison's Website showcases his music particularly through digital media. The role of digital media is therefore vital in production and distribution of his music products. Socail networking  plays a huge role on the website, allowing fans, to buy and share his music through these sites, thus promoting his music further. Additonally, Fans are able to download, sample and purchase his music on the Website.