Synaesthesia:
The process of
Synaesthesia, involves listening to the music alone and imaging and thinking
about what comes to mind when you hear the music. During synaesthesia, there is
room for interpretation however there are items that are socially coded. For
example the lyrics of the song could indicate a specific mood, which is evident
from the lexical choice. Furthermore certain objects used in a music video may
also have specific connotations. Andrew Goodwin theorised the process of ‘Synaesthesia’ which
he states is when people visually ‘see’ images to go with the music. I used the
process of synaesthesia as a starting point for my music video to firstly begin
to visually what I imagined matching the song.
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